Online Fitness Programs Market
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Online Fitness Programs Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
1.2.2 Cost?$10 Monthly
1.2.3 Cost $10-$20 Monthly
1.2.4 Others
1.3 Market by Application
1.3.1 Global Online Fitness Programs Market Share by Application: 2017 VS 2021 VS 2028
1.3.2 Mobile Application
1.3.3 Web-Based
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Online Fitness Programs Market Perspective (2017-2028)
2.2 Online Fitness Programs Growth Trends by Region
2.2.1 Online Fitness Programs Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Online Fitness Programs Historic Market Size by Region (2017-2022)
2.2.3 Online Fitness Programs Forecasted Market Size by Region (2023-2028)
2.3 Online Fitness Programs Market Dynamics
2.3.1 Online Fitness Programs Industry Trends
2.3.2 Online Fitness Programs Market Drivers
2.3.3 Online Fitness Programs Market Challenges
2.3.4 Online Fitness Programs Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Online Fitness Programs Players by Revenue
3.1.1 Global Top Online Fitness Programs Players by Revenue (2017-2022)
3.1.2 Global Online Fitness Programs Revenue Market Share by Players (2017-2022)
3.2 Global Online Fitness Programs Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Online Fitness Programs Revenue
3.4 Global Online Fitness Programs Market Concentration Ratio
3.4.1 Global Online Fitness Programs Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Online Fitness Programs Revenue in 2021
3.5 Online Fitness Programs Key Players Head office and Area Served
3.6 Key Players Online Fitness Programs Product Solution and Service
3.7 Date of Enter into Online Fitness Programs Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Online Fitness Programs Breakdown Data by Type
4.1 Global Online Fitness Programs Historic Market Size by Type (2017-2022)
4.2 Global Online Fitness Programs Forecasted Market Size by Type (2023-2028)
5 Online Fitness Programs Breakdown Data by Application
5.1 Global Online Fitness Programs Historic Market Size by Application (2017-2022)
5.2 Global Online Fitness Programs Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Online Fitness Programs Market Size (2017-2028)
6.2 North America Online Fitness Programs Market Size by Country (2017-2022)
6.3 North America Online Fitness Programs Market Size by Country (2023-2028)
6.4 United States
6.5 Canada
7 Europe
7.1 Europe Online Fitness Programs Market Size (2017-2028)
7.2 Europe Online Fitness Programs Market Size by Country (2017-2022)
7.3 Europe Online Fitness Programs Market Size by Country (2023-2028)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Online Fitness Programs Market Size (2017-2028)
8.2 Asia-Pacific Online Fitness Programs Market Size by Country (2017-2022)
8.3 Asia-Pacific Online Fitness Programs Market Size by Country (2023-2028)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Latin America
9.1 Latin America Online Fitness Programs Market Size (2017-2028)
9.2 Latin America Online Fitness Programs Market Size by Country (2017-2022)
9.3 Latin America Online Fitness Programs Market Size by Country (2023-2028)
9.4 Mexico
9.5 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Online Fitness Programs Market Size (2017-2028)
10.2 Middle East & Africa Online Fitness Programs Market Size by Country (2017-2022)
10.3 Middle East & Africa Online Fitness Programs Market Size by Country (2023-2028)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE
11 Key Players Profiles
11.1 Peloton
11.1.1 Peloton Company Detail
11.1.2 Peloton Business Overview
11.1.3 Peloton Online Fitness Programs Introduction
11.1.4 Peloton Revenue in Online Fitness Programs Business (2017-2022)
11.1.5 Peloton Recent Development
11.2 Keep
11.2.1 Keep Company Detail
11.2.2 Keep Business Overview
11.2.3 Keep Online Fitness Programs Introduction
11.2.4 Keep Revenue in Online Fitness Programs Business (2017-2022)
11.2.5 Keep Recent Development
11.3 Openfit
11.3.1 Openfit Company Detail
11.3.2 Openfit Business Overview
11.3.3 Openfit Online Fitness Programs Introduction
11.3.4 Openfit Revenue in Online Fitness Programs Business (2017-2022)
11.3.5 Openfit Recent Development
11.4 Daily Burn
11.4.1 Daily Burn Company Detail
11.4.2 Daily Burn Business Overview
11.4.3 Daily Burn Online Fitness Programs Introduction
11.4.4 Daily Burn Revenue in Online Fitness Programs Business (2017-2022)
11.4.5 Daily Burn Recent Development
11.5 Fitbit
11.5.1 Fitbit Company Detail
11.5.2 Fitbit Business Overview
11.5.3 Fitbit Online Fitness Programs Introduction
11.5.4 Fitbit Revenue in Online Fitness Programs Business (2017-2022)
11.5.5 Fitbit Recent Development
11.6 TONE IT UP
11.6.1 TONE IT UP Company Detail
11.6.2 TONE IT UP Business Overview
11.6.3 TONE IT UP Online Fitness Programs Introduction
11.6.4 TONE IT UP Revenue in Online Fitness Programs Business (2017-2022)
11.6.5 TONE IT UP Recent Development
11.7 Ob? Fitness
11.7.1 Ob? Fitness Company Detail
11.7.2 Ob? Fitness Business Overview
11.7.3 Ob? Fitness Online Fitness Programs Introduction
11.7.4 Ob? Fitness Revenue in Online Fitness Programs Business (2017-2022)
11.7.5 Ob? Fitness Recent Development
11.8 Jillian Michaels
11.8.1 Jillian Michaels Company Detail
11.8.2 Jillian Michaels Business Overview
11.8.3 Jillian Michaels Online Fitness Programs Introduction
11.8.4 Jillian Michaels Revenue in Online Fitness Programs Business (2017-2022)
11.8.5 Jillian Michaels Recent Development
11.9 Yoga Download
11.9.1 Yoga Download Company Detail
11.9.2 Yoga Download Business Overview
11.9.3 Yoga Download Online Fitness Programs Introduction
11.9.4 Yoga Download Revenue in Online Fitness Programs Business (2017-2022)
11.9.5 Yoga Download Recent Development
11.10 Physique57
11.10.1 Physique57 Company Detail
11.10.2 Physique57 Business Overview
11.10.3 Physique57 Online Fitness Programs Introduction
11.10.4 Physique57 Revenue in Online Fitness Programs Business (2017-2022)
11.10.5 Physique57 Recent Development
11.11 Apple Fitness Plus
11.11.1 Apple Fitness Plus Company Detail
11.11.2 Apple Fitness Plus Business Overview
11.11.3 Apple Fitness Plus Online Fitness Programs Introduction
11.11.4 Apple Fitness Plus Revenue in Online Fitness Programs Business (2017-2022)
11.11.5 Apple Fitness Plus Recent Development
11.12 CorePower
11.12.1 CorePower Company Detail
11.12.2 CorePower Business Overview
11.12.3 CorePower Online Fitness Programs Introduction
11.12.4 CorePower Revenue in Online Fitness Programs Business (2017-2022)
11.12.5 CorePower Recent Development
11.13 Glo
11.13.1 Glo Company Detail
11.13.2 Glo Business Overview
11.13.3 Glo Online Fitness Programs Introduction
11.13.4 Glo Revenue in Online Fitness Programs Business (2017-2022)
11.13.5 Glo Recent Development
11.14 Beachbody on Demand
11.14.1 Beachbody on Demand Company Detail
11.14.2 Beachbody on Demand Business Overview
11.14.3 Beachbody on Demand Online Fitness Programs Introduction
11.14.4 Beachbody on Demand Revenue in Online Fitness Programs Business (2017-2022)
11.14.5 Beachbody on Demand Recent Development
11.15 Nike Training Club
11.15.1 Nike Training Club Company Detail
11.15.2 Nike Training Club Business Overview
11.15.3 Nike Training Club Online Fitness Programs Introduction
11.15.4 Nike Training Club Revenue in Online Fitness Programs Business (2017-2022)
11.15.5 Nike Training Club Recent Development
11.16 Boohee
11.16.1 Boohee Company Detail
11.16.2 Boohee Business Overview
11.16.3 Boohee Online Fitness Programs Introduction
11.16.4 Boohee Revenue in Online Fitness Programs Business (2017-2022)
11.16.5 Boohee Recent Development
11.17 Fittime
11.17.1 Fittime Company Detail
11.17.2 Fittime Business Overview
11.17.3 Fittime Online Fitness Programs Introduction
11.17.4 Fittime Revenue in Online Fitness Programs Business (2017-2022)
11.17.5 Fittime Recent Development
11.18 Daily Yoga
11.18.1 Daily Yoga Company Detail
11.18.2 Daily Yoga Business Overview
11.18.3 Daily Yoga Online Fitness Programs Introduction
11.18.4 Daily Yoga Revenue in Online Fitness Programs Business (2017-2022)
11.18.5 Daily Yoga Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
Table 1. Global Online Fitness Programs Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
Table 2. Key Players of Cost?$10 Monthly
Table 3. Key Players of Cost $10-$20 Monthly
Table 4. Key Players of Others
Table 5. Global Online Fitness Programs Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
Table 6. Global Online Fitness Programs Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 7. Global Online Fitness Programs Market Size by Region (2017-2022) & (US$ Million)
Table 8. Global Online Fitness Programs Market Share by Region (2017-2022)
Table 9. Global Online Fitness Programs Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 10. Global Online Fitness Programs Market Share by Region (2023-2028)
Table 11. Online Fitness Programs Market Trends
Table 12. Online Fitness Programs Market Drivers
Table 13. Online Fitness Programs Market Challenges
Table 14. Online Fitness Programs Market Restraints
Table 15. Global Online Fitness Programs Revenue by Players (2017-2022) & (US$ Million)
Table 16. Global Online Fitness Programs Market Share by Players (2017-2022)
Table 17. Global Top Online Fitness Programs Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Online Fitness Programs as of 2021)
Table 18. Ranking of Global Top Online Fitness Programs Companies by Revenue (US$ Million) in 2021
Table 19. Global 5 Largest Players Market Share by Online Fitness Programs Revenue (CR5 and HHI) & (2017-2022)
Table 20. Key Players Headquarters and Area Served
Table 21. Key Players Online Fitness Programs Product Solution and Service
Table 22. Date of Enter into Online Fitness Programs Market
Table 23. Mergers & Acquisitions, Expansion Plans
Table 24. Global Online Fitness Programs Market Size by Type (2017-2022) & (US$ Million)
Table 25. Global Online Fitness Programs Revenue Market Share by Type (2017-2022)
Table 26. Global Online Fitness Programs Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 27. Global Online Fitness Programs Revenue Market Share by Type (2023-2028)
Table 28. Global Online Fitness Programs Market Size by Application (2017-2022) & (US$ Million)
Table 29. Global Online Fitness Programs Revenue Market Share by Application (2017-2022)
Table 30. Global Online Fitness Programs Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 31. Global Online Fitness Programs Revenue Market Share by Application (2023-2028)
Table 32. North America Online Fitness Programs Market Size by Country (2017-2022) & (US$ Million)
Table 33. North America Online Fitness Programs Market Size by Country (2023-2028) & (US$ Million)
Table 34. Europe Online Fitness Programs Market Size by Country (2017-2022) & (US$ Million)
Table 35. Europe Online Fitness Programs Market Size by Country (2023-2028) & (US$ Million)
Table 36. Asia-Pacific Online Fitness Programs Market Size by Region (2017-2022) & (US$ Million)
Table 37. Asia-Pacific Online Fitness Programs Market Size by Region (2023-2028) & (US$ Million)
Table 38. Latin America Online Fitness Programs Market Size by Country (2017-2022) & (US$ Million)
Table 39. Latin America Online Fitness Programs Market Size by Country (2023-2028) & (US$ Million)
Table 40. Middle East & Africa Online Fitness Programs Market Size by Country (2017-2022) & (US$ Million)
Table 41. Middle East & Africa Online Fitness Programs Market Size by Country (2023-2028) & (US$ Million)
Table 42. Peloton Company Detail
Table 43. Peloton Business Overview
Table 44. Peloton Online Fitness Programs Product
Table 45. Peloton Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 46. Peloton Recent Development
Table 47. Keep Company Detail
Table 48. Keep Business Overview
Table 49. Keep Online Fitness Programs Product
Table 50. Keep Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 51. Keep Recent Development
Table 52. Openfit Company Detail
Table 53. Openfit Business Overview
Table 54. Openfit Online Fitness Programs Product
Table 55. Openfit Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 56. Openfit Recent Development
Table 57. Daily Burn Company Detail
Table 58. Daily Burn Business Overview
Table 59. Daily Burn Online Fitness Programs Product
Table 60. Daily Burn Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 61. Daily Burn Recent Development
Table 62. Fitbit Company Detail
Table 63. Fitbit Business Overview
Table 64. Fitbit Online Fitness Programs Product
Table 65. Fitbit Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 66. Fitbit Recent Development
Table 67. TONE IT UP Company Detail
Table 68. TONE IT UP Business Overview
Table 69. TONE IT UP Online Fitness Programs Product
Table 70. TONE IT UP Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 71. TONE IT UP Recent Development
Table 72. Ob? Fitness Company Detail
Table 73. Ob? Fitness Business Overview
Table 74. Ob? Fitness Online Fitness Programs Product
Table 75. Ob? Fitness Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 76. Ob? Fitness Recent Development
Table 77. Jillian Michaels Company Detail
Table 78. Jillian Michaels Business Overview
Table 79. Jillian Michaels Online Fitness Programs Product
Table 80. Jillian Michaels Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 81. Jillian Michaels Recent Development
Table 82. Yoga Download Company Detail
Table 83. Yoga Download Business Overview
Table 84. Yoga Download Online Fitness Programs Product
Table 85. Yoga Download Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 86. Yoga Download Recent Development
Table 87. Physique57 Company Detail
Table 88. Physique57 Business Overview
Table 89. Physique57 Online Fitness Programs Product
Table 90. Physique57 Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 91. Physique57 Recent Development
Table 92. Apple Fitness Plus Company Detail
Table 93. Apple Fitness Plus Business Overview
Table 94. Apple Fitness Plus Online Fitness ProgramsProduct
Table 95. Apple Fitness Plus Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 96. Apple Fitness Plus Recent Development
Table 97. CorePower Company Detail
Table 98. CorePower Business Overview
Table 99. CorePower Online Fitness ProgramsProduct
Table 100. CorePower Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 101. CorePower Recent Development
Table 102. Glo Company Detail
Table 103. Glo Business Overview
Table 104. Glo Online Fitness ProgramsProduct
Table 105. Glo Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 106. Glo Recent Development
Table 107. Beachbody on Demand Company Detail
Table 108. Beachbody on Demand Business Overview
Table 109. Beachbody on Demand Online Fitness ProgramsProduct
Table 110. Beachbody on Demand Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 111. Beachbody on Demand Recent Development
Table 112. Nike Training Club Company Detail
Table 113. Nike Training Club Business Overview
Table 114. Nike Training Club Online Fitness ProgramsProduct
Table 115. Nike Training Club Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 116. Nike Training Club Recent Development
Table 117. Boohee Company Detail
Table 118. Boohee Business Overview
Table 119. Boohee Online Fitness ProgramsProduct
Table 120. Boohee Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 121. Boohee Recent Development
Table 122. Fittime Company Detail
Table 123. Fittime Business Overview
Table 124. Fittime Online Fitness ProgramsProduct
Table 125. Fittime Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 126. Fittime Recent Development
Table 127. Daily Yoga Company Detail
Table 128. Daily Yoga Business Overview
Table 129. Daily Yoga Online Fitness ProgramsProduct
Table 130. Daily Yoga Revenue in Online Fitness Programs Business (2017-2022) & (US$ Million)
Table 131. Daily Yoga Recent Development
Table 132. Research Programs/Design for This Report
Table 133. Key Data Information from Secondary Sources
Table 134. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Online Fitness Programs Market Share by Type: 2021 VS 2028
Figure 2. Cost?$10 Monthly Features
Figure 3. Cost $10-$20 Monthly Features
Figure 4. Others Features
Figure 5. Global Online Fitness Programs Market Share by Application in 2021 & 2028
Figure 6. Mobile Application Case Studies
Figure 7. Web-Based Case Studies
Figure 8. Online Fitness Programs Report Years Considered
Figure 9. Global Online Fitness Programs Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 10. Global Online Fitness Programs Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 11. Global Online Fitness Programs Market Share by Region: 2021 VS 2028
Figure 12. Global Online Fitness Programs Market Share by Players in 2021
Figure 13. Global Top Online Fitness Programs Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Online Fitness Programs as of 2021)
Figure 14. The Top 10 and 5 Players Market Share by Online Fitness Programs Revenue in 2021
Figure 15. North America Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 16. North America Online Fitness Programs Market Share by Country (2017-2028)
Figure 17. United States Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 18. Canada Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 19. Europe Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 20. Europe Online Fitness Programs Market Share by Country (2017-2028)
Figure 21. Germany Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 22. France Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 23. U.K. Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 24. Italy Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 25. Russia Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. Nordic Countries Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 27. Asia-Pacific Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. Asia-Pacific Online Fitness Programs Market Share by Region (2017-2028)
Figure 29. China Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 30. Japan Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 31. South Korea Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. Southeast Asia Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 33. India Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 34. Australia Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 35. Latin America Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. Latin America Online Fitness Programs Market Share by Country (2017-2028)
Figure 37. Mexico Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 38. Brazil Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. Middle East & Africa Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. Middle East & Africa Online Fitness Programs Market Share by Country (2017-2028)
Figure 41. Turkey Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 42. Saudi Arabia Online Fitness Programs Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 43. Peloton Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 44. Keep Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 45. Openfit Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 46. Daily Burn Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 47. Fitbit Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 48. TONE IT UP Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 49. Ob? Fitness Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 50. Jillian Michaels Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 51. Yoga Download Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 52. Physique57 Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 53. Apple Fitness Plus Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 54. CorePower Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 55. Glo Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 56. Beachbody on Demand Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 57. Nike Training Club Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 58. Boohee Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 59. Fittime Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 60. Daily Yoga Revenue Growth Rate in Online Fitness Programs Business (2017-2022)
Figure 61. Bottom-up and Top-down Approaches for This Report
Figure 62. Data Triangulation
Figure 63. Key Executives Interviewed