Audience Measurement Market
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Audience Measurement Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
1.2.2 Demographic Measurement
1.2.3 Audience Behavior Measurement
1.2.4 Customer Experience Measurement
1.3 Market by Application
1.3.1 Global Audience Measurement Market Share by Application: 2017 VS 2021 VS 2028
1.3.2 Advertisers
1.3.3 Media Company
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Audience Measurement Market Perspective (2017-2028)
2.2 Audience Measurement Growth Trends by Region
2.2.1 Audience Measurement Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Audience Measurement Historic Market Size by Region (2017-2022)
2.2.3 Audience Measurement Forecasted Market Size by Region (2023-2028)
2.3 Audience Measurement Market Dynamics
2.3.1 Audience Measurement Industry Trends
2.3.2 Audience Measurement Market Drivers
2.3.3 Audience Measurement Market Challenges
2.3.4 Audience Measurement Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Audience Measurement Players by Revenue
3.1.1 Global Top Audience Measurement Players by Revenue (2017-2022)
3.1.2 Global Audience Measurement Revenue Market Share by Players (2017-2022)
3.2 Global Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Audience Measurement Revenue
3.4 Global Audience Measurement Market Concentration Ratio
3.4.1 Global Audience Measurement Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Audience Measurement Revenue in 2021
3.5 Audience Measurement Key Players Head office and Area Served
3.6 Key Players Audience Measurement Product Solution and Service
3.7 Date of Enter into Audience Measurement Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Audience Measurement Breakdown Data by Type
4.1 Global Audience Measurement Historic Market Size by Type (2017-2022)
4.2 Global Audience Measurement Forecasted Market Size by Type (2023-2028)
5 Audience Measurement Breakdown Data by Application
5.1 Global Audience Measurement Historic Market Size by Application (2017-2022)
5.2 Global Audience Measurement Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Audience Measurement Market Size (2017-2028)
6.2 North America Audience Measurement Market Size by Country (2017-2022)
6.3 North America Audience Measurement Market Size by Country (2023-2028)
6.4 United States
6.5 Canada
7 Europe
7.1 Europe Audience Measurement Market Size (2017-2028)
7.2 Europe Audience Measurement Market Size by Country (2017-2022)
7.3 Europe Audience Measurement Market Size by Country (2023-2028)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Audience Measurement Market Size (2017-2028)
8.2 Asia-Pacific Audience Measurement Market Size by Country (2017-2022)
8.3 Asia-Pacific Audience Measurement Market Size by Country (2023-2028)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Latin America
9.1 Latin America Audience Measurement Market Size (2017-2028)
9.2 Latin America Audience Measurement Market Size by Country (2017-2022)
9.3 Latin America Audience Measurement Market Size by Country (2023-2028)
9.4 Mexico
9.5 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Audience Measurement Market Size (2017-2028)
10.2 Middle East & Africa Audience Measurement Market Size by Country (2017-2022)
10.3 Middle East & Africa Audience Measurement Market Size by Country (2023-2028)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE
11 Key Players Profiles
11.1 Tubular
11.1.1 Tubular Company Detail
11.1.2 Tubular Business Overview
11.1.3 Tubular Audience Measurement Introduction
11.1.4 Tubular Revenue in Audience Measurement Business (2017-2022)
11.1.5 Tubular Recent Development
11.2 YouGov
11.2.1 YouGov Company Detail
11.2.2 YouGov Business Overview
11.2.3 YouGov Audience Measurement Introduction
11.2.4 YouGov Revenue in Audience Measurement Business (2017-2022)
11.2.5 YouGov Recent Development
11.3 Nielsen
11.3.1 Nielsen Company Detail
11.3.2 Nielsen Business Overview
11.3.3 Nielsen Audience Measurement Introduction
11.3.4 Nielsen Revenue in Audience Measurement Business (2017-2022)
11.3.5 Nielsen Recent Development
11.4 GeoPoll
11.4.1 GeoPoll Company Detail
11.4.2 GeoPoll Business Overview
11.4.3 GeoPoll Audience Measurement Introduction
11.4.4 GeoPoll Revenue in Audience Measurement Business (2017-2022)
11.4.5 GeoPoll Recent Development
11.5 Kantar
11.5.1 Kantar Company Detail
11.5.2 Kantar Business Overview
11.5.3 Kantar Audience Measurement Introduction
11.5.4 Kantar Revenue in Audience Measurement Business (2017-2022)
11.5.5 Kantar Recent Development
11.6 Comscore
11.6.1 Comscore Company Detail
11.6.2 Comscore Business Overview
11.6.3 Comscore Audience Measurement Introduction
11.6.4 Comscore Revenue in Audience Measurement Business (2017-2022)
11.6.5 Comscore Recent Development
11.7 GfK
11.7.1 GfK Company Detail
11.7.2 GfK Business Overview
11.7.3 GfK Audience Measurement Introduction
11.7.4 GfK Revenue in Audience Measurement Business (2017-2022)
11.7.5 GfK Recent Development
11.8 RSG Media
11.8.1 RSG Media Company Detail
11.8.2 RSG Media Business Overview
11.8.3 RSG Media Audience Measurement Introduction
11.8.4 RSG Media Revenue in Audience Measurement Business (2017-2022)
11.8.5 RSG Media Recent Development
11.9 DJS Research
11.9.1 DJS Research Company Detail
11.9.2 DJS Research Business Overview
11.9.3 DJS Research Audience Measurement Introduction
11.9.4 DJS Research Revenue in Audience Measurement Business (2017-2022)
11.9.5 DJS Research Recent Development
11.10 AGF Videoforschung
11.10.1 AGF Videoforschung Company Detail
11.10.2 AGF Videoforschung Business Overview
11.10.3 AGF Videoforschung Audience Measurement Introduction
11.10.4 AGF Videoforschung Revenue in Audience Measurement Business (2017-2022)
11.10.5 AGF Videoforschung Recent Development
11.11 PwC
11.11.1 PwC Company Detail
11.11.2 PwC Business Overview
11.11.3 PwC Audience Measurement Introduction
11.11.4 PwC Revenue in Audience Measurement Business (2017-2022)
11.11.5 PwC Recent Development
11.12 JCDecaux Group
11.12.1 JCDecaux Group Company Detail
11.12.2 JCDecaux Group Business Overview
11.12.3 JCDecaux Group Audience Measurement Introduction
11.12.4 JCDecaux Group Revenue in Audience Measurement Business (2017-2022)
11.12.5 JCDecaux Group Recent Development
11.13 Contentsquare
11.13.1 Contentsquare Company Detail
11.13.2 Contentsquare Business Overview
11.13.3 Contentsquare Audience Measurement Introduction
11.13.4 Contentsquare Revenue in Audience Measurement Business (2017-2022)
11.13.5 Contentsquare Recent Development
11.14 Ipsos
11.14.1 Ipsos Company Detail
11.14.2 Ipsos Business Overview
11.14.3 Ipsos Audience Measurement Introduction
11.14.4 Ipsos Revenue in Audience Measurement Business (2017-2022)
11.14.5 Ipsos Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
Table 1. Global Audience Measurement Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
Table 2. Key Players of Demographic Measurement
Table 3. Key Players of Audience Behavior Measurement
Table 4. Key Players of Customer Experience Measurement
Table 5. Global Audience Measurement Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
Table 6. Global Audience Measurement Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 7. Global Audience Measurement Market Size by Region (2017-2022) & (US$ Million)
Table 8. Global Audience Measurement Market Share by Region (2017-2022)
Table 9. Global Audience Measurement Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 10. Global Audience Measurement Market Share by Region (2023-2028)
Table 11. Audience Measurement Market Trends
Table 12. Audience Measurement Market Drivers
Table 13. Audience Measurement Market Challenges
Table 14. Audience Measurement Market Restraints
Table 15. Global Audience Measurement Revenue by Players (2017-2022) & (US$ Million)
Table 16. Global Audience Measurement Market Share by Players (2017-2022)
Table 17. Global Top Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement as of 2021)
Table 18. Ranking of Global Top Audience Measurement Companies by Revenue (US$ Million) in 2021
Table 19. Global 5 Largest Players Market Share by Audience Measurement Revenue (CR5 and HHI) & (2017-2022)
Table 20. Key Players Headquarters and Area Served
Table 21. Key Players Audience Measurement Product Solution and Service
Table 22. Date of Enter into Audience Measurement Market
Table 23. Mergers & Acquisitions, Expansion Plans
Table 24. Global Audience Measurement Market Size by Type (2017-2022) & (US$ Million)
Table 25. Global Audience Measurement Revenue Market Share by Type (2017-2022)
Table 26. Global Audience Measurement Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 27. Global Audience Measurement Revenue Market Share by Type (2023-2028)
Table 28. Global Audience Measurement Market Size by Application (2017-2022) & (US$ Million)
Table 29. Global Audience Measurement Revenue Market Share by Application (2017-2022)
Table 30. Global Audience Measurement Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 31. Global Audience Measurement Revenue Market Share by Application (2023-2028)
Table 32. North America Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 33. North America Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 34. Europe Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 35. Europe Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 36. Asia-Pacific Audience Measurement Market Size by Region (2017-2022) & (US$ Million)
Table 37. Asia-Pacific Audience Measurement Market Size by Region (2023-2028) & (US$ Million)
Table 38. Latin America Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 39. Latin America Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 40. Middle East & Africa Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 41. Middle East & Africa Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 42. Tubular Company Detail
Table 43. Tubular Business Overview
Table 44. Tubular Audience Measurement Product
Table 45. Tubular Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 46. Tubular Recent Development
Table 47. YouGov Company Detail
Table 48. YouGov Business Overview
Table 49. YouGov Audience Measurement Product
Table 50. YouGov Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 51. YouGov Recent Development
Table 52. Nielsen Company Detail
Table 53. Nielsen Business Overview
Table 54. Nielsen Audience Measurement Product
Table 55. Nielsen Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 56. Nielsen Recent Development
Table 57. GeoPoll Company Detail
Table 58. GeoPoll Business Overview
Table 59. GeoPoll Audience Measurement Product
Table 60. GeoPoll Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 61. GeoPoll Recent Development
Table 62. Kantar Company Detail
Table 63. Kantar Business Overview
Table 64. Kantar Audience Measurement Product
Table 65. Kantar Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 66. Kantar Recent Development
Table 67. Comscore Company Detail
Table 68. Comscore Business Overview
Table 69. Comscore Audience Measurement Product
Table 70. Comscore Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 71. Comscore Recent Development
Table 72. GfK Company Detail
Table 73. GfK Business Overview
Table 74. GfK Audience Measurement Product
Table 75. GfK Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 76. GfK Recent Development
Table 77. RSG Media Company Detail
Table 78. RSG Media Business Overview
Table 79. RSG Media Audience Measurement Product
Table 80. RSG Media Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 81. RSG Media Recent Development
Table 82. DJS Research Company Detail
Table 83. DJS Research Business Overview
Table 84. DJS Research Audience Measurement Product
Table 85. DJS Research Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 86. DJS Research Recent Development
Table 87. AGF Videoforschung Company Detail
Table 88. AGF Videoforschung Business Overview
Table 89. AGF Videoforschung Audience Measurement Product
Table 90. AGF Videoforschung Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 91. AGF Videoforschung Recent Development
Table 92. PwC Company Detail
Table 93. PwC Business Overview
Table 94. PwC Audience MeasurementProduct
Table 95. PwC Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 96. PwC Recent Development
Table 97. JCDecaux Group Company Detail
Table 98. JCDecaux Group Business Overview
Table 99. JCDecaux Group Audience MeasurementProduct
Table 100. JCDecaux Group Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 101. JCDecaux Group Recent Development
Table 102. Contentsquare Company Detail
Table 103. Contentsquare Business Overview
Table 104. Contentsquare Audience MeasurementProduct
Table 105. Contentsquare Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 106. Contentsquare Recent Development
Table 107. Ipsos Company Detail
Table 108. Ipsos Business Overview
Table 109. Ipsos Audience MeasurementProduct
Table 110. Ipsos Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
Table 111. Ipsos Recent Development
Table 112. Research Programs/Design for This Report
Table 113. Key Data Information from Secondary Sources
Table 114. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Audience Measurement Market Share by Type: 2021 VS 2028
Figure 2. Demographic Measurement Features
Figure 3. Audience Behavior Measurement Features
Figure 4. Customer Experience Measurement Features
Figure 5. Global Audience Measurement Market Share by Application in 2021 & 2028
Figure 6. Advertisers Case Studies
Figure 7. Media Company Case Studies
Figure 8. Others Case Studies
Figure 9. Audience Measurement Report Years Considered
Figure 10. Global Audience Measurement Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 11. Global Audience Measurement Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 12. Global Audience Measurement Market Share by Region: 2021 VS 2028
Figure 13. Global Audience Measurement Market Share by Players in 2021
Figure 14. Global Top Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement as of 2021)
Figure 15. The Top 10 and 5 Players Market Share by Audience Measurement Revenue in 2021
Figure 16. North America Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 17. North America Audience Measurement Market Share by Country (2017-2028)
Figure 18. United States Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 19. Canada Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 20. Europe Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 21. Europe Audience Measurement Market Share by Country (2017-2028)
Figure 22. Germany Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 23. France Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 24. U.K. Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 25. Italy Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. Russia Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 27. Nordic Countries Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. Asia-Pacific Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 29. Asia-Pacific Audience Measurement Market Share by Region (2017-2028)
Figure 30. China Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 31. Japan Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. South Korea Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 33. Southeast Asia Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 34. India Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 35. Australia Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. Latin America Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 37. Latin America Audience Measurement Market Share by Country (2017-2028)
Figure 38. Mexico Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. Brazil Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. Middle East & Africa Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 41. Middle East & Africa Audience Measurement Market Share by Country (2017-2028)
Figure 42. Turkey Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 43. Saudi Arabia Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 44. Tubular Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 45. YouGov Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 46. Nielsen Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 47. GeoPoll Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 48. Kantar Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 49. Comscore Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 50. GfK Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 51. RSG Media Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 52. DJS Research Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 53. AGF Videoforschung Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 54. PwC Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 55. JCDecaux Group Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 56. Contentsquare Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 57. Ipsos Revenue Growth Rate in Audience Measurement Business (2017-2022)
Figure 58. Bottom-up and Top-down Approaches for This Report
Figure 59. Data Triangulation
Figure 60. Key Executives Interviewed
Industry Market Size
