Augmented RealityRetail Market
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Augmented Reality in Retail
1.2 Key Market Segments
1.2.1 Augmented Reality in Retail Segment by Type
1.2.2 Augmented Reality in Retail Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Augmented Reality in Retail Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Augmented Reality in Retail Market Competitive Landscape
3.1 Global Augmented Reality in Retail Revenue Market Share by Company (2019-2024)
3.2 Augmented Reality in Retail Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Augmented Reality in Retail Market Size Sites, Area Served, Product Type
3.4 Augmented Reality in Retail Market Competitive Situation and Trends
3.4.1 Augmented Reality in Retail Market Concentration Rate
3.4.2 Global 5 and 10 Largest Augmented Reality in Retail Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Augmented Reality in Retail Value Chain Analysis
4.1 Augmented Reality in Retail Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Augmented Reality in Retail Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Augmented Reality in Retail Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Augmented Reality in Retail Market Size Market Share by Type (2019-2024)
6.3 Global Augmented Reality in Retail Market Size Growth Rate by Type (2019-2024)
7 Augmented Reality in Retail Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Augmented Reality in Retail Market Size (M USD) by Application (2019-2024)
7.3 Global Augmented Reality in Retail Market Size Growth Rate by Application (2019-2024)
8 Augmented Reality in Retail Market Segmentation by Region
8.1 Global Augmented Reality in Retail Market Size by Region
8.1.1 Global Augmented Reality in Retail Market Size by Region
8.1.2 Global Augmented Reality in Retail Market Size Market Share by Region
8.2 North America
8.2.1 North America Augmented Reality in Retail Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Augmented Reality in Retail Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Augmented Reality in Retail Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Augmented Reality in Retail Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Augmented Reality in Retail Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Microsoft
9.1.1 Microsoft Augmented Reality in Retail Basic Information
9.1.2 Microsoft Augmented Reality in Retail Product Overview
9.1.3 Microsoft Augmented Reality in Retail Product Market Performance
9.1.4 Microsoft Augmented Reality in Retail SWOT Analysis
9.1.5 Microsoft Business Overview
9.1.6 Microsoft Recent Developments
9.2 Magic Leap
9.2.1 Magic Leap Augmented Reality in Retail Basic Information
9.2.2 Magic Leap Augmented Reality in Retail Product Overview
9.2.3 Magic Leap Augmented Reality in Retail Product Market Performance
9.2.4 Microsoft Augmented Reality in Retail SWOT Analysis
9.2.5 Magic Leap Business Overview
9.2.6 Magic Leap Recent Developments
9.3 Google
9.3.1 Google Augmented Reality in Retail Basic Information
9.3.2 Google Augmented Reality in Retail Product Overview
9.3.3 Google Augmented Reality in Retail Product Market Performance
9.3.4 Microsoft Augmented Reality in Retail SWOT Analysis
9.3.5 Google Business Overview
9.3.6 Google Recent Developments
9.4 Vuzix
9.4.1 Vuzix Augmented Reality in Retail Basic Information
9.4.2 Vuzix Augmented Reality in Retail Product Overview
9.4.3 Vuzix Augmented Reality in Retail Product Market Performance
9.4.4 Vuzix Business Overview
9.4.5 Vuzix Recent Developments
9.5 ThirdEye Gen
9.5.1 ThirdEye Gen Augmented Reality in Retail Basic Information
9.5.2 ThirdEye Gen Augmented Reality in Retail Product Overview
9.5.3 ThirdEye Gen Augmented Reality in Retail Product Market Performance
9.5.4 ThirdEye Gen Business Overview
9.5.5 ThirdEye Gen Recent Developments
9.6 Vuforia (PTC)
9.6.1 Vuforia (PTC) Augmented Reality in Retail Basic Information
9.6.2 Vuforia (PTC) Augmented Reality in Retail Product Overview
9.6.3 Vuforia (PTC) Augmented Reality in Retail Product Market Performance
9.6.4 Vuforia (PTC) Business Overview
9.6.5 Vuforia (PTC) Recent Developments
9.7 Wikitude
9.7.1 Wikitude Augmented Reality in Retail Basic Information
9.7.2 Wikitude Augmented Reality in Retail Product Overview
9.7.3 Wikitude Augmented Reality in Retail Product Market Performance
9.7.4 Wikitude Business Overview
9.7.5 Wikitude Recent Developments
9.8 ViewAR
9.8.1 ViewAR Augmented Reality in Retail Basic Information
9.8.2 ViewAR Augmented Reality in Retail Product Overview
9.8.3 ViewAR Augmented Reality in Retail Product Market Performance
9.8.4 ViewAR Business Overview
9.8.5 ViewAR Recent Developments
10 Augmented Reality in Retail Regional Market Forecast
10.1 Global Augmented Reality in Retail Market Size Forecast
10.2 Global Augmented Reality in Retail Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Augmented Reality in Retail Market Size Forecast by Country
10.2.3 Asia Pacific Augmented Reality in Retail Market Size Forecast by Region
10.2.4 South America Augmented Reality in Retail Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Augmented Reality in Retail by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Augmented Reality in Retail Market Forecast by Type (2025-2030)
11.2 Global Augmented Reality in Retail Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Augmented Reality in Retail Market Size Comparison by Region (M USD)
Table 5. Global Augmented Reality in Retail Revenue (M USD) by Company (2019-2024)
Table 6. Global Augmented Reality in Retail Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Augmented Reality in Retail as of 2022)
Table 8. Company Augmented Reality in Retail Market Size Sites and Area Served
Table 9. Company Augmented Reality in Retail Product Type
Table 10. Global Augmented Reality in Retail Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Augmented Reality in Retail
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Augmented Reality in Retail Market Challenges
Table 18. Global Augmented Reality in Retail Market Size by Type (M USD)
Table 19. Global Augmented Reality in Retail Market Size (M USD) by Type (2019-2024)
Table 20. Global Augmented Reality in Retail Market Size Share by Type (2019-2024)
Table 21. Global Augmented Reality in Retail Market Size Growth Rate by Type (2019-2024)
Table 22. Global Augmented Reality in Retail Market Size by Application
Table 23. Global Augmented Reality in Retail Market Size by Application (2019-2024) & (M USD)
Table 24. Global Augmented Reality in Retail Market Share by Application (2019-2024)
Table 25. Global Augmented Reality in Retail Market Size Growth Rate by Application (2019-2024)
Table 26. Global Augmented Reality in Retail Market Size by Region (2019-2024) & (M USD)
Table 27. Global Augmented Reality in Retail Market Size Market Share by Region (2019-2024)
Table 28. North America Augmented Reality in Retail Market Size by Country (2019-2024) & (M USD)
Table 29. Europe Augmented Reality in Retail Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific Augmented Reality in Retail Market Size by Region (2019-2024) & (M USD)
Table 31. South America Augmented Reality in Retail Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa Augmented Reality in Retail Market Size by Region (2019-2024) & (M USD)
Table 33. Microsoft Augmented Reality in Retail Basic Information
Table 34. Microsoft Augmented Reality in Retail Product Overview
Table 35. Microsoft Augmented Reality in Retail Revenue (M USD) and Gross Margin (2019-2024)
Table 36. Microsoft Augmented Reality in Retail SWOT Analysis
Table 37. Microsoft Business Overview
Table 38. Microsoft Recent Developments
Table 39. Magic Leap Augmented Reality in Retail Basic Information
Table 40. Magic Leap Augmented Reality in Retail Product Overview
Table 41. Magic Leap Augmented Reality in Retail Revenue (M USD) and Gross Margin (2019-2024)
Table 42. Microsoft Augmented Reality in Retail SWOT Analysis
Table 43. Magic Leap Business Overview
Table 44. Magic Leap Recent Developments
Table 45. Google Augmented Reality in Retail Basic Information
Table 46. Google Augmented Reality in Retail Product Overview
Table 47. Google Augmented Reality in Retail Revenue (M USD) and Gross Margin (2019-2024)
Table 48. Microsoft Augmented Reality in Retail SWOT Analysis
Table 49. Google Business Overview
Table 50. Google Recent Developments
Table 51. Vuzix Augmented Reality in Retail Basic Information
Table 52. Vuzix Augmented Reality in Retail Product Overview
Table 53. Vuzix Augmented Reality in Retail Revenue (M USD) and Gross Margin (2019-2024)
Table 54. Vuzix Business Overview
Table 55. Vuzix Recent Developments
Table 56. ThirdEye Gen Augmented Reality in Retail Basic Information
Table 57. ThirdEye Gen Augmented Reality in Retail Product Overview
Table 58. ThirdEye Gen Augmented Reality in Retail Revenue (M USD) and Gross Margin (2019-2024)
Table 59. ThirdEye Gen Business Overview
Table 60. ThirdEye Gen Recent Developments
Table 61. Vuforia (PTC) Augmented Reality in Retail Basic Information
Table 62. Vuforia (PTC) Augmented Reality in Retail Product Overview
Table 63. Vuforia (PTC) Augmented Reality in Retail Revenue (M USD) and Gross Margin (2019-2024)
Table 64. Vuforia (PTC) Business Overview
Table 65. Vuforia (PTC) Recent Developments
Table 66. Wikitude Augmented Reality in Retail Basic Information
Table 67. Wikitude Augmented Reality in Retail Product Overview
Table 68. Wikitude Augmented Reality in Retail Revenue (M USD) and Gross Margin (2019-2024)
Table 69. Wikitude Business Overview
Table 70. Wikitude Recent Developments
Table 71. ViewAR Augmented Reality in Retail Basic Information
Table 72. ViewAR Augmented Reality in Retail Product Overview
Table 73. ViewAR Augmented Reality in Retail Revenue (M USD) and Gross Margin (2019-2024)
Table 74. ViewAR Business Overview
Table 75. ViewAR Recent Developments
Table 76. Global Augmented Reality in Retail Market Size Forecast by Region (2025-2030) & (M USD)
Table 77. North America Augmented Reality in Retail Market Size Forecast by Country (2025-2030) & (M USD)
Table 78. Europe Augmented Reality in Retail Market Size Forecast by Country (2025-2030) & (M USD)
Table 79. Asia Pacific Augmented Reality in Retail Market Size Forecast by Region (2025-2030) & (M USD)
Table 80. South America Augmented Reality in Retail Market Size Forecast by Country (2025-2030) & (M USD)
Table 81. Middle East and Africa Augmented Reality in Retail Market Size Forecast by Country (2025-2030) & (M USD)
Table 82. Global Augmented Reality in Retail Market Size Forecast by Type (2025-2030) & (M USD)
Table 83. Global Augmented Reality in Retail Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Industrial Chain of Augmented Reality in Retail
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Augmented Reality in Retail Market Size (M USD), 2019-2030
Figure 5. Global Augmented Reality in Retail Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Augmented Reality in Retail Market Size by Country (M USD)
Figure 10. Global Augmented Reality in Retail Revenue Share by Company in 2023
Figure 11. Augmented Reality in Retail Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Augmented Reality in Retail Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Augmented Reality in Retail Market Share by Type
Figure 15. Market Size Share of Augmented Reality in Retail by Type (2019-2024)
Figure 16. Market Size Market Share of Augmented Reality in Retail by Type in 2022
Figure 17. Global Augmented Reality in Retail Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Augmented Reality in Retail Market Share by Application
Figure 20. Global Augmented Reality in Retail Market Share by Application (2019-2024)
Figure 21. Global Augmented Reality in Retail Market Share by Application in 2022
Figure 22. Global Augmented Reality in Retail Market Size Growth Rate by Application (2019-2024)
Figure 23. Global Augmented Reality in Retail Market Size Market Share by Region (2019-2024)
Figure 24. North America Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America Augmented Reality in Retail Market Size Market Share by Country in 2023
Figure 26. U.S. Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada Augmented Reality in Retail Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico Augmented Reality in Retail Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe Augmented Reality in Retail Market Size Market Share by Country in 2023
Figure 31. Germany Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific Augmented Reality in Retail Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Augmented Reality in Retail Market Size Market Share by Region in 2023
Figure 38. China Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America Augmented Reality in Retail Market Size and Growth Rate (M USD)
Figure 44. South America Augmented Reality in Retail Market Size Market Share by Country in 2023
Figure 45. Brazil Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa Augmented Reality in Retail Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Augmented Reality in Retail Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa Augmented Reality in Retail Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global Augmented Reality in Retail Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global Augmented Reality in Retail Market Share Forecast by Type (2025-2030)
Figure 57. Global Augmented Reality in Retail Market Share Forecast by Application (2025-2030)
