Thailand Haircare - Market Assessment and Forecasts to 2024

  • Consumer Goods and Services
  • 8 April 2020
  • 103 Pages
  • Formats:    
  • Report Code: 24WT-3382

Haircare - Overview

Thailand Haircare - Market Assessment and Forecasts to 2024

Summary

The Thai haircare sector is led by the shampoo category in both value and volume terms in 2019. However, the hair colorants category is forecast to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets is the leading channel in distribution of haircare products in the country. Unilever, Procter & Gamble and L`Oreal S.A. the leading companies in the Thai haircare sector. Rigid plastics is the most commonly used pack material in the sector. pre-mid-lifers (aged 35-44 years) accounted for the highest consumption of haircare products in the country.

This report on the Haircare sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton - folding, blister pack, sleeve and shrink wrap.

Scope

- The per capita expenditure of haircare was higher in Thailand compared to both the regional and global levels in 2019
- The per capita consumption of shampoo products was higher than other haircare categories in 2019
- Hypermarkets & supermarkets is the leading distribution channel in the Thai haircare sector
- Sunsilk, owned by Unilever, was the leading brand in the Thai haircare sector in 2019
- Private labels are growing at a higher CAGR than brands in the Thai haircare sector
- Rigid plastics is the commonly used pack material in the Thai haircare sector
- Pre-mid-lifers account for the leading share in the consumption of haircare products in Thailand

Reasons to Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.
- It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Table of Contents
Report scope
Executive summary
Part 1:Market Environment
Value and volume share of Thailand in the global and Asia Pacific markets
Growth analysis of Thailand compared to other leading countries in the Asia Pacific market
PCC and PCE of Thailand compared to global and Asia Pacific market
Part 2: Sector Deep Dive
Thailand haircare sector snapshot
Market size analysis
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Part 3: Category Deep Dive
Per capita consumption analysis by category
Market size analysis category: conditioner
Segment level analysis (in value terms) conditioner
Segment level analysis (in volume terms) conditioner
Market size analysis category: hair colorants
Segment level analysis (in value terms) hair colorants
Segment level analysis (in volume terms) hair colorants
Market size analysis category: hair loss treatments
Market size analysis category: perms & relaxers
Segment level analysis (in value terms) perms & relaxers
Segment level analysis (in volume terms) perms & relaxers
Market size analysis category: salon haircare
Market size analysis category: shampoo
Segment level analysis (in value terms) shampoo
Segment level analysis (in volume terms) shampoo
Market size analysis category: styling agents
Segment level analysis (in value terms) styling agents
Segment level analysis (in volume terms) styling agents
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Part 6: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 7: Consumergraphics
Demographic analysis
Part 8: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Thailand risk index (GCRI) 2019
Thailand risk analysis compared to global and Asia Pacific markets
Methodology
Definitions
Appendix
List of Tables

Leading value categories

Fastest growing segments (value), 2019

Cross category comparison by value (2014 2024)

Cross category comparison by volume (2014 2024)

Per capita consumption (by category), Thailand compared to Asia Pacific and global levels (in units), 2019

Conditioner - value analysis by segment, 2014 2024

Conditioner - volume analysis by segment, 2014 2024

Hair colorants - value analysis by segment, 2014 2024

Hair colorants - volume analysis by segment, 2014 2024

Perms & relaxers - value analysis by segment, 2014 2024

Perms & relaxers - volume analysis by segment, 2014 2024

Shampoo - value analysis by segment, 2014 2024

Shampoo - volume analysis by segment, 2014 2024

Styling agents - value analysis by segment, 2014 2024

Styling agents - volume analysis by segment, 2014 2024

Change in distribution share, 2014-2019

Top five companies share by brand (in value terms) in the haircare sector, 2019

Brand shares of top five companies (in value terms) by category, 2019

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2014-2024

Per capita expenditure (US$), 2014-2024

Haircare sales distribution in Thailand by category ( (?million), 2019

Brand share (in value terms) in the haircare sector, 2019

Brand share (in value terms) in the haircare sector, by category, 2019

Pack material (in million pack units), 2014-2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014-2024

Pack types by category (in million pack units), 2019

Closure type (in million pack units), 2014-2024

Closure types by category (in million pack units), 2019

Primary outer type (in million pack units), 2014-2024

Primary outer types by category (in million pack units), 2019

Real GDP and annual growth (%), 2016-2024

Nominal GDP and annual growth (%), 2016-2024

Consumer price inflation (%), 2016-2024

Employed people and unemployment rate (%), 2016-2024

Nominal household final consumption expenditure and annual growth (%), 2016-2024

Population and annual growth (%), 2016-2024

Population by age group (%)

Population by gender (%)

Population by rural

urban split (%)

Exchange rates, 2014-2024List of Figures

Value and volume share of Thailand in the global and Asia-Pacific haircare sector, 2019-2024

Thailand compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison -Thailand, Asia-Pacific, and global, 2014-2024

PCE comparison -Thailand, Asia-Pacific, and global, 2014-2024

Market size and growth analysis by value and volume, haircare sector, 2014-2024

Extent to which consumers are trading down in the haircare sector

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, conditioner category, 2014-2024

Market size and growth analysis by value and volume, hair colorants category, 2014-2024

Market size and growth analysis by value and volume, hair loss treatments category, 2014-2024

Market size and growth analysis by value and volume, perms & relaxers category, 2014-2024

Market size and growth analysis by value and volume, salon haircarecategory, 2014-2024

Market size and growth analysis by value and volume, shampoo category, 2014-2024

Market size and growth analysis by value and volume, styling agents category, 2014-2024

Share of key distribution channels (in value terms)-haircare, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value terms) in the haircare sector, 2019

Private label penetration by category (in value terms), 2019

Growth analysis, private label and brands, 2014-2019

Category-wise consolidation/fragmentation (in value terms) -haircare , 2019

Key pack materials in the Swedish haircare sector, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014-2024

Use of pack material by category (in pack units), 2019

Key pack types in the Swedish haircare sector, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014-2024

Use of pack type by category (in pack units), 2019

Key closure types in the Swedish haircare sector, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014-2024

Use of closure type by category (in pack units), 2019

Key primary outer types in the Swedish haircare sector, percentage share of pack units, 2019

Annual growth rate by key primary outer type, 2014-2024

Use of primary outer type by category (in pack units), 2019

Volume growth analysis of top four cities (millionunits), 2013-2018

Volume growth analysis of top four cities by category (million units), 2018

Leading cities? contribution to volume change, 2018-2023

Demographic analysis

Real GDP (Skrbillion) and annual growth (%)

Nominal GDP (Skrbillion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in Skrterms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2019

Five highest-risk nations in GCRI Q4 2019

France's performance in country risk analysis in comparison to Asia-Pacific and the world

List of 109 countries analyzed to identify the high-potential countries in different regions
CHOOSE YOUR BUYING OPTION

NEED A HELP?

Submit your research need or query below

+91 9169162030 (Asia)
help@primemarketreports.com