Opportunities in the Western Europe Haircare Sector

  • Consumer Goods and Services
  • 14 April 2020
  • 135 Pages
  • Formats:    
  • Report Code: 24WT-3371

Opportunities in the Western Haircare - Overview

Opportunities in the Western Europe Haircare Sector

Summary

Western Europe was the third largest region with a value share of 17% in the global haircare sector in 2019, and is forecast to record a CAGR of 2.9% during 2019-2024. Shampoo was the largest category accounting for US$4,554.7 (13.5% of the overall haircare sector) in 2019 and is expected to reach US$5,285.1 million in 2024, growing at a CAGR of 3%. Among the high-potential countries, Italy is expected to register the fastest value CAGR of 3.43%, while Denmark is expected to register the fastest volume CAGR of 1%, during 2019-2024.

The Western Europe haircare sector was consolidated, with the top five companies accounting for a share of 67.6% in 2019, of which L'Oréal S.A. held a share of 29.5%, with presence in all categories except hair loss treatments. L'Oréal S.A. was followed by Henkel AG & Co. KGaA and Procter & Gamble which accounted for 13% and 12.8% shares, respectively. Unilever and Coty, Inc. held shares of 7.4% and 4.9%, respectively, in the same year. Private labels held 5% value share of overall sales in 2019. Hypermarkets & supermarkets was the largest distribution channel in the Western Europe haircare sector, accounting for 43.1% of overall value sales in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Western Europe haircare sector, analyzing data from 19 countries in the region. It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category
- High-Potential Countries’ Analysis: Indicates the changing share of value consumption in the various haircare category across high-potential countries in the Western Europe region. It also provides “Risk-Reward” analysis of four countries across the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
- Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in the Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
- Competitive Environment: Provides an overview of leading companies in the Western Europe region, besides analyzing growth of private label in the region
- Distribution Analysis: Provides analysis on the leading distribution channels in Western Europe haircare sector in 2019. It covers six distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, department stores, and others includes e-retailers, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers
- Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe’s haircare sector

Reasons to Buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents
Executive Summary
Part 1: Market Environment
Market Size Analysis - Western Europe Compared to Other Regions
Value and Volume Growth Analysis by Region
Western Europe Market Growth Analysis by Country
Western Europe Market Growth Analysis by Category
Part 2: High-potential Countries’ Analysis
Methodology - Identifying High-Potential Countries
Top Four High-Potential Countries in Western Europe
Overview of High-potential Countries in Western Europe
Growth Contribution Analysis by Country (1/4)
Growth Contribution Analysis by Country (2/4)
Growth Contribution Analysis by Country (3/4)
Growth Contribution Analysis by Country (4/4)
Value Share Analysis of Haircare Compared to Other Cosmetics & Toiletries Sectors
Change in Consumption Levels by Country and Category
Per Capita Consumption Analysis
Per Capita Expenditure Analysis
Part 3: Country Deep Dive
Overview of the Danish Haircare Sector
Demographic Analysis - Denmark
Market Size Analysis of Top 10 Cities
Market Size Analysis of Top 10 Cities by Categories
Top 10 Cities Contribution to Volume Growth
Key Trends in the Danish Haircare Sector
Overview of the Italian Haircare Sector
Demographic Analysis - Italy
Market Size Analysis of Top 10 Cities
Market Size Analysis of Top 10 Cities by Categories
Top 10 Cities Contribution to Volume Growth
Key Trends in the Italy Haircare Sector
Overview of Spain Haircare Sector
Demographic Analysis - Spain
Market Size Analysis of Top 10 Cities
Market Size Analysis of Top 10 Cities by Categories
Top 10 Cities Contribution to Volume Growth
Key Trends in the Spanish Haircare Sector
Overview of the German Haircare Sector
Demographic Analysis - Germany
Market Size Analysis of Top 10 Cities
Market Size Analysis of Top 10 Cities by Categories
Top 10 Cities Contribution to Volume Growth
Key Trends in the German Haircare Sector
Part 4: Success Stories
About Case Studies
Case Study: Actyvabio by Kemon
Case Study: Hello Curls Define & Reshape Curl Primer by Noughty
Case Study: Light Works Balayage Highlighting Kit by Madison Reed
Part 5: Competitive Environment
Leading Companies Share in the Western Europe Haircare Sector
Brand Share Analysis of Top Five Companies
Leading Companies in the Western Europe Haircare Sector
Leading Brands in the Western Europe Haircare Sector
Private Label Penetration in the Western Europe Haircare Sector
Part 6: Distribution Analysis
Leading Distribution Channels by Country
Leading Distribution Channels by Category (1/2)
Leading Distribution Channels by Category (2/2)
Part 7: Packaging Analysis
Growth Analysis by Key Pack Material and Pack Type
Growth Analysis by Closure Type and Primary Outer Type
Part 8: Challenges and Future Outlook
Key Challenges in the Western European Haircare Sector
Future Outlook of the Western European Haircare Sector
Appendix
Definitions
About GlobalData
List of Tables

Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2019-2024

Overview of High-Potential Countries in Western Europe

Value Share of Haircare Sector as a Proportion of Overall Cosmetics & Toiletries Sectors by Country, 2019

Change in Consumption of Category Within Haircare (Value Terms), by Country, 2019-2024

Top Five Companies Share by Brand (in Value Terms) in the Western Europe Haircare Sector, 2019

Private Label Penetration (in Value Terms) in the Western Europe Haircare Sector, 2019

Leading Distribution Channels in Western Europe by Country, 2019

Leading Distribution Channels in Western Europe by Category, 2019List of Figures

Annual Value Growth Analysis by Region, 2019-2024

Annual Volume Growth Analysis by Region, 2019-2024

Category Volume Growth Analysis of Countries Compared to Regional Average Growth

Country Value Size and CAGR Analysis Grid Based on Regional Average

Value and Volume Growth Analysis by Category in Western Europe, 2019-2024

Country-Level Contribution to Growth of Conditioner Category in Western Europe, 2019-2024

Country-Level Contribution to Growth of Hair Colorants Category in Western Europe, 2019-2024

Country-Level Contribution to Growth of Hair Loss Treatments Category in Western Europe, 2019-2024

Country-Level Contribution to Growth of Perms & Relaxers Category in Western Europe, 2019-2024

Country-Level Contribution to Growth of Salon Haircare Category in Western Europe, 2019-2024

Country-Level Contribution to Growth of Shampoo Category in Western Europe, 2019-2024

Country-Level Contribution to Growth of Styling Agents Category in Western Europe, 2019-2024

Per Capita Consumption by Category in Western Europe by Country, 2019

Per Capita Expenditure by Category in Western Europe by Country, 2019

Denmark: Category Share

Demographic Analysis - Denmark

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Categories

Top 10 Cities Contribution to Volume Growth

Italy: Category Share

Demographic Analysis - Italy

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Categories

Top 10 Cities Contribution to Volume Growth

Spain: Category Share

Demographic Analysis - Spain

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Categories

Top 10 Cities Contribution to Volume Growth

Germany: Category Share

Demographic Analysis - Germany

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Categories

Top 10 Cities Contribution to Volume Growth

Leading Companies in the Western Europe Haircare Sector by Value Sales (% Share), 2019

Leading Companies in the Western Europe Haircare Sector by Value Sales (US$ Million), 2019

Leading Brands (Including Private Label) in the Western Europe Haircare Sector by Value Sales (US$ Million), 2019

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Outers
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