Opportunities in the Eastern Europe Haircare Sector

  • Consumer Goods and Services
  • 22 April 2020
  • 134 Pages
  • Formats:    
  • Report Code: 24WT-3370

Opportunities in the Eastern Haircare - Overview

Opportunities in the Eastern Europe Haircare Sector

Summary

The Eastern Europe haircare sector is led by the shampoo category in value terms. Theperms & relaxers categories are expected to register the fastest value CAGR, followed by styling agents. Hypermarkets & supermarkets is the leading channel for the distribution of haircare sector in Eastern Europe. Rigid plastics was the most commonly used pack material in the sector, followed by flexible packaging. The Henkel AG & Co. KGaA, L'Oréal S.A., Unilever, Procter & Gamble, and Coty, Inc. are the leading players in the sector.

This Regional Profile report on the haircare sector in Eastern Europe provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for Haircare with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of brands (in value and volume terms) and private labels (in value terms) in 2019
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, food & drinks specialists, hypermarkets & supermarkets, on-trade, and other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, glass, rigid metal and others; pack type data for: carton, bag/sachet, tub, bottle, jar and stand up pouch.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe haircare sector, analyzing data from 20 countries in the region. It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category
- High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various haircare by category across high-potential countries in Eastern Europe region. It also provides ‘Risk-Reward’ analysis of 4 countries across Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
- Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
- Competitive Environment: Provides an overview of leading companies in Eastern Europe region, besides analyzing growth of private label in the region
- Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe haircare sector in 2019. It covers six distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, convenience Stores, and others includes eRetailers, direct sellers, department stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers
- Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe’s haircare sector

Reasons to Buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents
Executive Summary
1. Market Environment
Market Size Analysis - Eastern Europe Compared to Other Regions
Value and Volume Growth Analysis by Region
Eastern Europe Market Growth Analysis by Country
Eastern Europe Market Growth Analysis by Category
2. High-Potential Countries’ Analysis
Methodology - Identifying High-Potential Countries
Top Four High-Potential Countries In Eastern Europe
Overview of High-Potential Countries in Eastern Europe
Growth Contribution Analysis by Country (1/4)
Growth Contribution Analysis by Country (2/4)
Growth Contribution Analysis by Country (3/4)
Growth Contribution Analysis by Country (4/4)
Value Share Analysis of Haircare Compared to Other Cosmetics & Toiletries Sectors
Change in Consumption Levels by Country and Category
Per Capita Consumption Analysis
Per Capita Expenditure Analysis
3. Country Deep Dive
Overview of the Polish Haircare Sector
Demographic Analysis - Poland
Market Size Analysis of Top 10 Cities
Market Size Analysis of Top 10 Cities by Categories
Top 10 Cities Contribution to Volume Growth
Key Trends in the Polish Haircare Sector
Overview of the Romanian Haircare Sector
Demographic Analysis - Romania
Market Size Analysis of Top Eight Cities
Market Size Analysis of Top Eight Cities by Categories
Top Eight Cities Contribution to Volume Growth
Key Trends in the Polish Haircare Sector
Overview of Turkish Haircare Sector
Demographic Analysis - Turkey
Market Size Analysis of Top 10 Cities
Market Size Analysis of Top 10 Cities by Categories
Top 10 Cities Contribution to Volume Growth
Key Trends in Turkish Haircare Sector
Overview of the Czech Republic Haircare Sector
Demographic Analysis - The Czech Republic
Market Size Analysis of Top Four Cities
Market Size Analysis of Top Four Cities by Categories
Top Four Cities Contribution to Volume Growth
Key Trends in the Czech Republic Haircare Sector
4. Success Stories
About Case Studies
Case Study: Batiste Dry Shampoo
Case Study: NIVEA® Hairmilk Natural Shine Shampoo
Case Study: Hario Han Meo Ri Shampoo
5. Competitive Environment
Leading Companies Share in the Eastern Europe Haircare Sector
Brand Share Analysis of Top Five Companies
Leading Companies in the Eastern Europe Haircare Sector
Leading Brands in the Eastern Europe Haircare Sector
Private Label Penetration in the Eastern Europe Haircare Sector
6. Distribution Analysis
Leading Distribution Channels by Country
Leading Distribution Channels by Category (1/2)
Leading Distribution Channels by Category (2/2)
7. Packaging Analysis
Growth Analysis by Key Pack Material and Pack Type
Growth Analysis by Closure Type and Primary Outer Type
8. Challenges and Future Outlook
Key Challenges in the Eastern European Haircare Sector
Future Outlook of the Eastern European Haircare Sector
Appendix
Definitions
About GlobalData
List of Tables

Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2019-2024

Overview of High-Potential Countries In Eastern Europe

Value Share of Haircare Sector as a Proportion of Overall Cosmetics & Toiletries Sectors by Country, 2019

Change in Consumption of Category Within Haircare(value Terms), by Country, 2019-2024

Top Five Companies Share by Brand (in Value Terms) in the Eastern Europe Haircare Sector, 2019

Private Label Penetration (in Value Terms) in the Eastern Europe Haircare Sector, 2019

Leading Distribution Channels in Eastern Europe by Country, 2019

Leading Distribution Channels in Eastern Europe by Category, 2019List of Figures

Annual Value Growth Analysis by Region, 2019-2024

Annual Volume Growth Analysis by Region, 2019-2024

Category Volume Growth Analysis of Countries Compared to Regional Average Growth

Country Value Size and CAGR Analysis Grid Based on Regional Average

Value and Volume Growth Analysis by Category in Eastern Europe, 2019-2024

Country-Level Contribution to Growth of the Conditioner Category in Eastern Europe, 2019-2024

Country-Level Contribution to Growth of the Hair Colorants Category in Eastern Europe, 2019-2024

Country-Level Contribution to Growth of the Hair Loss Treatments Category in Eastern Europe, 2019-2024

Country-Level Contribution to Growth of the Perms & Relaxers Category in Eastern Europe, 2019-2024

Country-Level Contribution to Growth of the Salon Hair Care Category in Eastern Europe, 2019-2024

Country-Level Contribution to Growth of the Shampoo Category in Eastern Europe, 2019-2024

Country-Level Contribution to Growth of the Styling Agents Category in Eastern Europe, 2019-2024

Per Capita Consumption by Category in Eastern Europe by Country, 2019

Per Capita Expenditure by Category in Eastern Europe by Country, 2019

Poland: Category Share

Demographic Analysis - Poland

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Categories

Top 10 Cities Contribution to Volume Growth

Romania: Category Share

Demographic Analysis - Romania

Market Size Analysis of Top Eight Cities
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