In a world moving rapidly toward clean and sustainable energy solutions, every component of a vehicle is under scrutiny—not just the engine or the battery. Among the most promising innovations in this shift is the development of electricity-generating tires, a technological marvel that blends mechanics, electronics, and sustainability. These smart tires don’t just help vehicles move—they help generate electricity as they roll, thanks to embedded energy-harvesting technologies like piezoelectric, triboelectric, and thermoelectric systems.
According to recent industry data, the global Electricity Generating Tires market size was valued at USD 387 million in 2024 and is projected to reach USD 536.69 million by 2032, expanding at a compound annual growth rate (CAGR) of 3.70%. This growth is propelled by the rising penetration of electric vehicles (EVs), stricter emission regulations, and increased investments in smart mobility infrastructure.
1. Rising Focus on Green Mobility
Environmental awareness is driving a paradigm shift in automotive design. Consumers, manufacturers, and governments alike are seeking low-emission or zero-emission transportation solutions, and energy-generating tires directly support this transition. These tires serve a dual purpose—providing structural support while also converting kinetic or thermal energy into usable electricity—thereby helping reduce overall energy consumption in vehicles.
As governments implement more stringent emission control norms (such as Euro 7 standards and U.S. CAFE regulations), OEMs are investing in innovative components that enhance energy efficiency and reduce dependency on external power sources. Electricity-generating tires can offset power demand for vehicle electronics, lighting systems, and auxiliary sensors, improving overall energy usage.
2. Surge in Electric and Hybrid Vehicle Sales
The global EV market surpassed 14 million units sold in 2023 and is projected to dominate over 50% of all car sales by 2035. With battery range anxiety still a concern, any additional power source—no matter how small—offers a competitive edge. Electricity-generating tires enable self-charging mechanisms within EVs, thereby easing pressure on main batteries and extending driving range.
This innovation aligns with consumer demand for longer battery life, smarter energy management, and eco-conscious vehicle design. It also opens new possibilities for fleet management, where tire-generated energy could power GPS, tire pressure monitoring, or route optimization systems in real-time.
3. Advancements in Smart Tire Infrastructure
Today’s tires are evolving from passive rubber rings to intelligent, multi-functional components equipped with IoT sensors, pressure monitors, and energy converters. Innovations in nanotechnology, flexible piezoelectric films, and lightweight conductive polymers are enhancing energy conversion efficiency without compromising tire performance, durability, or comfort.
Manufacturers are exploring graphene composites and ultra-thin nano-generators to maximize energy output while maintaining rolling resistance and safety standards. These smart tires also communicate with onboard diagnostics systems and cloud-based fleet management platforms, enabling predictive maintenance and real-time energy monitoring.
Goodyear’s BH03 Concept
One of the most notable breakthroughs came from Goodyear, which unveiled the BH03 tire concept at the Geneva Motor Show. Though still in the prototype stage, this tire can generate electricity from both the frictional heat and the deformation of materials during motion. It features a unique thermo-piezoelectric layer that channels harvested energy into storage cells or directly powers onboard electronics.
Partnerships Fueling Commercialization
Tech startups and academic institutions are forming joint ventures with tire manufacturers to accelerate the transition from R&D to commercial deployment. For example, universities in Japan and South Korea have collaborated with automotive OEMs to develop triboelectric nanogenerators (TENGs) that produce electricity from static charges created during tire-road interactions.
Several firms are also partnering with automotive sensor providers to integrate smart tire functionalities with ADAS (Advanced Driver Assistance Systems) and autonomous driving platforms.
Government Funding and Policy Support
Governments worldwide are recognizing the potential of energy-generating components. The European Union’s Horizon 2027 research grants, the U.S. Department of Energy’s Clean Transportation Program, and China’s Made in China 2025 initiative are all investing in green automotive technologies, including smart tire innovations.
By Technology Type:
Piezoelectric Tires: These use piezoelectric crystals to generate electric current when pressure is applied, ideal for steady city driving conditions.
Triboelectric Tires: Generate energy from friction between materials. Useful for capturing dynamic road-to-tire contact across terrains.
Thermoelectric Tires: Harness heat from rolling resistance and road contact, particularly effective in long-distance and highway driving.
By Vehicle Type:
Electric Vehicles (EVs): Fastest-growing segment due to synergy with onboard battery systems.
Hybrid Vehicles: Use harvested electricity to supplement hybrid energy cycles.
Commercial Fleets: Companies can monitor and power logistics devices directly from tire-generated energy.
By Application:
In-Vehicle Electronics: Power sensors, infotainment systems, GPS units, and cameras.
Battery Charging: Supplement the main battery to extend vehicle range.
Connected Car Systems: Provide real-time telemetry, including tire performance, road conditions, and maintenance alerts.
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North America: A Hotspot for Smart Automotive Innovation
The U.S. leads North America’s charge, with strong support from federal R&D funds and growing public-private partnerships. Major automakers are piloting electricity-generating tires in autonomous shuttle programs and last-mile delivery vehicles.
Europe: Emission Regulations Driving Adoption
With strict emissions targets under the European Green Deal, automakers in Germany, France, and Scandinavia are integrating energy-harvesting systems as standard features in next-gen EV platforms. Europe’s strong aftermarket industry also presents opportunities for retrofitting conventional tires.
Asia-Pacific: A Manufacturing and Innovation Powerhouse
Asia-Pacific is home to major tire producers and technology developers. China’s push for vehicle electrification and smart city infrastructure, combined with Japan and South Korea’s R&D excellence, is rapidly advancing regional adoption. The region also benefits from a cost-competitive manufacturing base, helping scale production.
Goodyear Tire & Rubber Company
Goodyear’s pioneering work in electricity-generating tires has made it a central figure in this emerging market. Beyond the BH03 concept, the company is investing in AI-based tire diagnostics to further integrate energy generation and data collection.
Continental AG
Continental is working on holistic tire ecosystems, combining energy harvesting with AI, 5G connectivity, and vehicle diagnostics. Their goal is to create fully self-sustaining smart tires that communicate and power systems autonomously.
Bridgestone Corporation
Bridgestone is leveraging advanced material science and sustainable sourcing practices to create durable yet lightweight tires with energy-generating features, particularly for the premium EV market.
Michelin Group
Michelin is actively researching modular energy-harvesting inserts that can be installed in performance tires. Their focus is on endurance vehicles and commercial fleets that benefit from consistent, long-range energy output.
These companies are steering the market not just through innovation, but by influencing global standards and interoperability across smart mobility ecosystems.
Challenges:
High Manufacturing Costs: Energy-generating tires use advanced materials and micro-electromechanical systems (MEMS), making them more expensive than conventional tires.
Durability and Safety Concerns: Integration of electrical components must not compromise tire performance or passenger safety.
Limited Awareness and Adoption: As a relatively new technology, market awareness and regulatory frameworks are still evolving.
Opportunities:
Aftermarket Integration: Potential for retrofitting existing vehicles with smart tires for energy harvesting.
Fleet Management Optimization: Logistics firms can gain real-time insights and power on-board tech via tire-generated electricity.
Smart Cities: Future urban infrastructure may incorporate tire-generated electricity to power IoT networks or road safety systems.
Looking ahead, electricity-generating tires are expected to evolve from niche innovation to a mainstream automotive standard. Their role will expand beyond in-vehicle applications to include interconnected transport ecosystems, especially as vehicles become smarter and cities more digitized.
Industry projections suggest that by 2040, over 20% of new electric vehicles may be equipped with some form of energy-harvesting tire system, significantly contributing to energy autonomy and sustainability in transportation.
1. What are electricity generating tires?
2. What is the market size of electricity generating tires?
3. What is driving the growth of the electricity generating tires market?
Key factors driving growth include:
Rising demand for smart and energy-efficient vehicles
Increased investments in green mobility solutions
Advancements in piezoelectric materials and nano-energy harvesting technologies
Growing need for energy self-sufficient automotive components in EVs and autonomous vehicles
4. How do electricity generating tires work?
5. Which industries are adopting electricity generating tires?
Primary adopters include:
Automotive OEMs (especially EV manufacturers)
Autonomous vehicle developers
Military and defense for energy-efficient transport
Smart transportation systems in urban infrastructure
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