Pay-per-click Advertising Market

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
Pay-per-click Advertising Market contains market size and forecasts of Pay-per-click(PPC) Advertising in Global, including the following market information:

• Global Pay-per-click(PPC) Advertising Market Revenue, 2017-2022, 2023-2028, ($ millions)
• Global top five companies in 2021 (%)

The global Pay-per-click(PPC) Advertising market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Flat-rate PPC Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Pay-per-click(PPC) Advertising include Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo and Sogou. etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Pay-per-click(PPC) Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Pay-per-click(PPC) Advertising Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Pay-per-click(PPC) Advertising Market Segment Percentages, by Type, 2021 (%)

• Flat-rate PPC
• Bid-based PPC

Global Pay-per-click(PPC) Advertising Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Pay-per-click(PPC) Advertising Market Segment Percentages, by Application, 2021 (%)

• Middle and Small-sized Enterprise
• Large-scale Enterprise

Global Pay-per-click(PPC) Advertising Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Pay-per-click(PPC) Advertising Market Segment Percentages, By Region and Country, 2021 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa
• Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Pay-per-click(PPC) Advertising revenues in global market, 2017-2022 (estimated), ($ millions)
• Key companies Pay-per-click(PPC) Advertising revenues share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Google
• Bing
• Yahoo
• Ask.com
• AOL.com
• Baidu
• Wolframalpha
• DuckDuckGo
• Sogou

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