Omni-channel Campaign Management Market

Omni-channel Campaign Management (OCCM), also known as all-channel marketing, as an extension of multi- and cross-channel management, refers to the synchronized planning, management and monitoring of sales channels and touchpoints. The goal is to optimize the customer experience.
Omni-channel Campaign Management Market aims to provide a comprehensive presentation of the global market for Omni-channel Campaign Management, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Omni-channel Campaign Management. Omni-channel Campaign Management Market contains market size and forecasts of Omni-channel Campaign Management in global, including the following market information:
Global Omni-channel Campaign Management Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Omni-channel Campaign Management market was valued at US$ 2071.2 million in 2022 and is projected to reach US$ 8110.8 million by 2029, at a CAGR of 21.5% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The top three companies in the global Omni-channel Campaign Management market are Adobe, HCL Campaign and SAP. Together they account for more than 25% of the global market .Most of the enterprises in the market are small manufacturers, so the market competition in this industry is fierce and fragmented. Based on regions, North America and Europe are holding the largest market share for Omni-channel Campaign Management market. In 2019, total North America Omni-channel Campaign Management market size was estimated to be almost 600 Million$. Total Europe Omni-channel Campaign Management market Size was valued at about 450 Million$ in 2019, occupied about 30% market share.
We surveyed the Omni-channel Campaign Management companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Omni-channel Campaign Management Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Omni-channel Campaign Management Market Segment Percentages, by Type, 2022 (%)
On-premise Omni-channel Campaign Management
Cloud-based Omni-channel Campaign Management
Global Omni-channel Campaign Management Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Omni-channel Campaign Management Market Segment Percentages, by Application, 2022 (%)
Retail
Healthcare and Pharmaceuticals
IT and Telecommunication
Transportation and Logistics
BFSI
Global Omni-channel Campaign Management Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Omni-channel Campaign Management Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Omni-channel Campaign Management revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Omni-channel Campaign Management revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Adobe
Infor
HCL Campaign
SAP
Salesforce.com
SAS
Experian
Teradata
MediaMath
Allant Group
Capillary
Outline of Major Chapters:
Chapter 1: Introduces the definition of Omni-channel Campaign Management, market overview.
Chapter 2: Global Omni-channel Campaign Management market size in revenue.
Chapter 3: Detailed analysis of Omni-channel Campaign Management company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Omni-channel Campaign Management in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.