Music Video Market

A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products. Although the origins of the music video date back to musical short films that first appeared in the 1920s, they again came into prominence in the 1980s when the channel MTV (originally "Music Television") based its format around the medium. Prior to the 1980s, these kinds of videos were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip".

Music videos use a wide range of styles and contemporary video-making techniques, including animation, live action, documentary, and non-narrative approaches such as abstract film. Some music videos combine different styles with the music, such as animation and live action. Combining these styles and techniques has become more popular because of the variety for the audience. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Other music videos may not have any concept, being merely a filmed version of the song's live concert performance.
Music Video Market contains market size and forecasts of Music Video Production in Global, including the following market information:
Global Music Video Production Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Music Video Production market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Performance Videos Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Music Video Production include Litewave Media, Video Ink, TribeSound, London Alley, Lighthouse Films, Maximum Flavor Media, Go Big LA, ARTtouchesART and Partizan, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Music Video Production companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Music Video Production Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Music Video Production Market Segment Percentages, by Type, 2021 (%)
Performance Videos
Narrative Videos
Concept Videos
Others
Global Music Video Production Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Music Video Production Market Segment Percentages, by Application, 2021 (%)
Music Album
Commercial Advertisement
Public-Interest Advertising
Other
Global Music Video Production Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Music Video Production Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Music Video Production revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Music Video Production revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Litewave Media
Video Ink
TribeSound
London Alley
Lighthouse Films
Maximum Flavor Media
Go Big LA
ARTtouchesART
Partizan
Escape Plan Productions
Remedy
Polar productions
Pulsecinema, inc
Marzmotion
Videocraft productions
The Mill
BBDO
One Media Group
Allua Limited
Yum Yum Videos
Epipheo Studios
Sandwich Video
Demo Duck
Thinkmojo
Explanify