Audience Intelligence Platform Market

Audience intelligence platforms gather and analyze public data from online sources to help businesses gain in-depth insights into their target audiences. Marketers use the information gathered through these platforms to create customer segments, discover influencers, conduct market research, and inform decision making. By offering instantaneous and persistent access to audience insight and analysis, this type of software enables businesses to make quick, informed decisions around brand marketing, content strategies, advertising, and product development.
Audience Intelligence Platform Market contains market size and forecasts of Audience Intelligence Platform in Global, including the following market information:
Global Audience Intelligence Platform Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Audience Intelligence Platform market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Cloud-Based Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Audience Intelligence Platform include Audiense, Brandwatch, Affinio, SpotRight, Lithium Technologies, Synthesio, Zoomph, Codec and Demographics Pro, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Audience Intelligence Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Audience Intelligence Platform Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Audience Intelligence Platform Market Segment Percentages, by Type, 2021 (%)
Cloud-Based
On-Premises
Global Audience Intelligence Platform Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Audience Intelligence Platform Market Segment Percentages, by Application, 2021 (%)
Government
Retail and eCommerce
Healthcare and Life Sciences
BFSI
Transportation and Logistics
Telecom and IT
Manufacturing
Others
Global Audience Intelligence Platform Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Audience Intelligence Platform Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Audience Intelligence Platform revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Audience Intelligence Platform revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Audiense
Brandwatch
Affinio
SpotRight
Lithium Technologies
Synthesio
Zoomph
Codec
Demographics Pro
Helixa
Mobilewalla
People Pattern
Pulsar Platform
SocialCode