AB Testing Tools Market

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The Multivariate Testing is also included in AB Testing Tools Market .
AB Testing Tools Market contains market size and forecasts of AB Testing Tools in Global, including the following market information:
Global AB Testing Tools Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global AB Testing Tools market was valued at 716.8 million in 2021 and is projected to reach US$ 1453.1 million by 2028, at a CAGR of 10.6% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Web Based Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of AB Testing Tools include Optimizely, VWO, AB Tasty, Instapage, Dynamic Yield, Adobe, Freshmarketer, Unbounce and Qubit, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the AB Testing Tools companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global AB Testing Tools Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global AB Testing Tools Market Segment Percentages, by Type, 2021 (%)
Web Based
Mobile Based
Full Stack
Global AB Testing Tools Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global AB Testing Tools Market Segment Percentages, by Application, 2021 (%)
Large Enterprises
SMEs
Global AB Testing Tools Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global AB Testing Tools Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies AB Testing Tools revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies AB Testing Tools revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize