Demand Side Platform System Market

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

Demand Side Platform System Market aims to provide a comprehensive presentation of the global market for Demand Side Platform (DSP) System, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Demand Side Platform (DSP) System. Demand Side Platform System Market contains market size and forecasts of Demand Side Platform (DSP) System in global, including the following market information:

Global Demand Side Platform (DSP) System Market Revenue, 2019-2024, 2024-2029, ($ millions)

Global top five companies in 2023 (%)

The global Demand Side Platform (DSP) System market was valued at US$ 11290 million in 2023 and is projected to reach US$ 14120 million by 2029, at a CAGR of 3.3% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Demand Side Platform (DSP) System companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Demand Side Platform (DSP) System Market, by Type, 2019-2024, 2024-2029 ($ millions)

Global Demand Side Platform (DSP) System Market Segment Percentages, by Type, 2023 (%)

RTB (Real Time Bidding)

PPB (Programmatic Premium Buying)

Global Demand Side Platform (DSP) System Market, by Application, 2019-2024, 2024-2029 ($ millions)

Global Demand Side Platform (DSP) System Market Segment Percentages, by Application, 2023 (%)

Retail

Automotive

Financial

Telecom

Others

Global Demand Side Platform (DSP) System Market, By Region and Country, 2019-2024, 2024-2029 ($ Millions)

Global Demand Side Platform (DSP) System Market Segment Percentages, By Region and Country, 2023 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Demand Side Platform (DSP) System revenues in global market, 2019-2024 (estimated), ($ millions)

Key companies Demand Side Platform (DSP) System revenues share in global market, 2023 (%)

Further, the report presents profiles of competitors in the market, key players include:

Double Click (Google)

Facebook Ads Manager

Amazon DSP

Trade Desk

Mediamath

Adobe

Oath Inc

Centro Inc

Appnexus

Amobee

Dataxu

LiveRamp

Criteo

SocioMatic

Sizmek

AdForm

Outline of Major Chapters:

Chapter 1: Introduces the definition of Demand Side Platform (DSP) System, market overview.

Chapter 2: Global Demand Side Platform (DSP) System market size in revenue.

Chapter 3: Detailed analysis of Demand Side Platform (DSP) System company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Demand Side Platform (DSP) System in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: The main points and conclusions of the report.